If you’ve been paying attention to Indonesia’s property market lately, Lombok keeps coming up in conversations. Not as a future promise—but as a place where things are already moving.
Land is changing hands. Villas are being completed and rented. New projects are quietly taking shape. And perhaps most telling of all, the type of buyer looking at Lombok has changed.
So the real question isn’t “Will Lombok grow?”
It’s whether now is still a good moment to enter—and how to do it well.
Let’s look at what’s actually happening on the ground.
What’s Driving Interest in Lombok Right Now?
Lombok’s momentum isn’t coming from hype or speculation. It’s coming from steady, visible change.
What we’re seeing more of today:
- Buyers who already own property elsewhere and know what to look for
- Hospitality operators and long-term investors, not just first-time buyers
- Fewer “what if” conversations, more concrete decisions
At the same time, demand isn’t limited to peak season anymore. Villas in the right locations are being rented consistently, not just during holidays. That shift matters—it’s what turns a lifestyle purchase into a functioning investment.
This is no longer a market driven by future hope. It’s one driven by real use and real demand.
Which Areas Are Performing Best?
Not all parts of Lombok are moving at the same pace. Location—and context—matter more than ever.
Kuta Lombok
Kuta has grown into a real town. Daily life works here now. Cafés, gyms, schools, coworking spaces, and restaurants are part of the rhythm.
From an investment perspective, this has brought more stability. Villas close to the center or beaches continue to attract interest, especially finished properties that are ready to operate. Buyers here tend to value ease, access, and liquidity.

Selong Belanak
Selong Belanak remains one of South Lombok’s quiet performers.
The beach is exceptional, but more importantly, supply is limited. Premium flat land near the center or within walking distance of the beach has become increasingly hard to find, with prices rising by around 20% over the past year.
Villas here are rarely traded. When one comes on the market, it tends to move quickly. The area attracts buyers who value calm, space, and long-term appeal rather than short-term trends.

Land or Villa: What Are Investors Choosing?
The conversation has shifted.
A few years ago, many buyers assumed land was the obvious answer. Today, investors are more nuanced.
- Finished villas appeal to buyers who want immediate use or income and clearer exit options.
- Serviced land attracts those who want flexibility but don’t want to deal with access, utilities, or uncertainty.
- Raw land still has its place, but mostly for buyers who understand timelines, zoning, and development risk.
What’s clear is that investors are no longer chasing the cheapest option. They’re asking better questions—about access, permits, neighbours, and how a property will actually function over time.

Is Lombok Still Early?
Yes—but not in the literal sense.
Lombok today has:
- Working infrastructure
- Proven tourism demand
- A clearer legal and development framework
At the same time, pricing hasn’t reached the point where everything feels “obvious” or crowded. This middle phase is often where thoughtful, long-term investments are made—not at the very beginning, and not once all the upside is gone.
What We’ve Learned on the Ground
A big part of our work at Nour Estates is helping clients make clearer decisions, not faster ones.
We spend time explaining why a low entry price can hide higher long-term costs. Why two plots that look similar online can behave very differently once you factor in slope, drainage, zoning, or future development nearby.
Most strong decisions come down to small details:
- Road access
- Land shape and gradient
- What’s being built next door
- How an area feels day to day, not just on a site visit
These aren’t things you always find in listings. You learn them by being here, consistently, and paying attention.
So, Is Lombok the Best Place to Invest Right Now?
There’s no universal answer. It depends on what you’re looking for.
But for buyers who want:
- Properties that are actually used, not just held
- Rental demand that’s already proven
- A market that’s functioning today, not waiting for tomorrow
Lombok makes a strong case.
The opportunity isn’t about rushing in. It’s about buying the right thing, in the right place, with a clear understanding of the trade-offs.

Final Thought
Lombok still offers opportunity. Not everywhere, and not on everything.
But for investors willing to take a measured approach—spending time here, asking the right questions, and looking beyond surface-level pricing—it remains a market where good decisions can age well.
If you’re thinking about investing and want to talk things through honestly, that’s exactly what we do.
Yasmina – Nour Estates
Your local guide to Lombok real estate
www.nourestates.com | hello@nourestates.com
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