Start Villa Rentals in Lombok in 7 Easy Steps

Villa Rentals in Lombok - List your property with us

Starting a villa rental business in Lombok can be lucrative and fulfilling. The island’s growing popularity among tourists and expatriates makes it an ideal location for vacation rentals. Whether you already own a property or are planning to invest in one, this guide will walk you through the seven essential steps to start your villa rental business in Lombok.


Lombok’s stunning beaches, vibrant culture, and tranquil environment attract visitors from around the world. This demand creates a perfect opportunity for a villa rental business. By following these steps, you can set up and manage a successful villa rental operation that provides a steady income stream.

1. Research and Choose the Right Location for your villa rentals in Lombok

Location is critical for the success of your villa rental business. Consider areas with high tourist traffic and attractive surroundings, such as Senggigi, Kuta, the Gili Islands, Selong Belanak, and Torok. Evaluate the accessibility, amenities, and safety of the area.

  • Senggigi: Known for its beautiful beaches, vibrant nightlife, and well-developed infrastructure.
  • Kuta: Popular for its stunning beaches, surf spots, and laid-back atmosphere.
  • Gili Islands: Famous for their pristine beaches and relaxed island lifestyle.
  • Selong Belanak: Renowned for its crescent-shaped beach and peaceful environment, perfect for a serene getaway.
  • Torok: Offers a more secluded experience with breathtaking coastal views and a tranquil atmosphere.
Gili Meno shore

2. Purchase or Build a Villa

Invest in a suitable property that meets the needs and expectations of your target market. If you already own a property, consider renovations to enhance its appeal.

  • Purchase: Ensure the property is legally clear and suitable for rental purposes. Engage a real estate agent and a notary to assist with the purchase. Our team at Nour Estates can help you with that!
  • Build: Consider building a villa from scratch to meet specific design preferences and modern standards. Ensure you comply with local building regulations and obtain necessary permits.
  • Renovate: Focus on creating a comfortable and attractive space. Upgrade amenities, ensure the property is well-maintained, and add unique features that set your villa apart.

3. Obtain Necessary Permits and Licenses

Comply with local regulations by obtaining the required permits and licenses. This step is crucial for operating legally and avoiding potential fines or shutdowns.

  • Tourism Business License (TDUP): Required for operating a tourism-related business.
  • Building Permit (IMB): Ensure your property has the necessary permits.
  • Health and Safety Certifications: Adhere to local health and safety regulations.
Real estates agents in Lombok discussing villas

4. Set Up Management and Operations

Efficient management and operations are key to running a successful villa rental business. Decide whether to manage the property yourself or hire a property management company.

  • Self-Management: Handle bookings, maintenance, and guest relations yourself. This option can save money but requires significant time and effort.
  • Property Management Company: Hire professionals to manage the day-to-day operations. They can handle everything from bookings to maintenance, allowing you to focus on other aspects of your business.

5. Furnish and Equip your Villa

Furnish the villa to provide a comfortable and luxurious experience for guests. Pay attention to details that enhance the guest experience.

  • Furniture and Decor: Invest in high-quality furniture and tasteful decor. Ensure the villa has a cohesive and inviting design.
  • Amenities: Provide essential amenities such as Wi-Fi, air conditioning, kitchen appliances, and entertainment options.
  • Maintenance: Regularly maintain the property to keep it in top condition. Address any repairs promptly.
beautiful villa for buying property in indonesia

6. Develop a Marketing Strategy

Effective marketing is crucial for attracting guests and ensuring high occupancy rates. Utilize various marketing channels to reach your target audience.

  • Online Listings: List your villa on popular vacation rental platforms like Airbnb,, and VRBO.
  • Website: Create a professional website for your villa rental business. Include high-quality photos, detailed descriptions, and an easy booking process. Check out Partner Digital Agency for your digital marketing needs!
  • Social Media: Use social media platforms to showcase your villa and engage with potential guests. Share photos, guest reviews, and special offers.
  • Local Partnerships: Partner with local tour operators, travel agencies, and businesses to promote your villa.
Landscape for Land Investment in Lombok

7. Provide Excellent Guest Services

Exceptional guest services can set your villa rental apart from the competition and encourage repeat bookings and positive reviews.

  • Communication: Be responsive and communicative with guests before, during, and after their stay.
  • Personal Touches: Offer personalized services such as airport transfers, welcome packages, and concierge services.
  • Feedback and Improvement: Encourage guest feedback and continuously improve your services based on their suggestions and comments.

Summary of Steps

  1. Research and Choose the Right Location: Identify areas with high tourist traffic and attractive surroundings.
  2. Purchase or Renovate a Villa: Invest in or upgrade a property to meet the needs of your target market.
  3. Obtain Necessary Permits and Licenses: Ensure compliance with local regulations.
  4. Set Up Management and Operations: Decide on self-management or hiring a property management company.
  5. Furnish and Equip the Villa: Provide high-quality furnishings and essential amenities.
  6. Develop a Marketing Strategy: Utilize online listings, create a website, leverage social media, and form local partnerships.
  7. Provide Excellent Guest Services: Focus on exceptional guest experiences to encourage repeat bookings and positive reviews.

FAQs on Villa Rentals in Lombok

How do I find the right property to buy for a villa rental in Lombok?

Research popular tourist areas, consider accessibility, and evaluate the property’s potential for renovations. Engage a real estate agent and lawyer to assist with the purchase.

What are the essential amenities to provide in a villa rental?

High-quality furniture, Wi-Fi, air conditioning, kitchen appliances, and entertainment options are essential amenities that enhance guest experience.

Should I manage my villa rental myself or hire a property management company?

Self-management can save money but requires significant time and effort. Hiring a property management company can handle day-to-day operations, allowing you to focus on other aspects of your business.

How can I effectively market my villa rental in Lombok?

Utilize online listings on platforms like Airbnb, create a professional website, leverage social media, and form partnerships with local businesses to attract guests.

What permits are needed to start a villa rental business in Lombok?

To operate a holiday rental villa with 3 to 5 rooms, one needs a Pondok Wisata or homestay license. However, only Indonesian nationals are eligible to obtain this license directly. Foreigners must establish a PT PMA (a foreign investment company) to qualify for a Pondok Wisata license.


Starting a villa rental business in Lombok can be a rewarding venture with the right planning and execution. By following these seven steps, you can establish a successful villa rental operation that attracts guests and provides a steady income stream. Focus on providing exceptional guest experiences and continuously improving your services to stand out in the competitive market.

About Nour Estates

We started Nour Estates with a simple idea: to make finding your dream land in Lombok as easy and enjoyable as a day at the beach. Our team is a mix of local folks and people from around the world who fell in love with Lombok just like you. We’ve been in your shoes, faced the challenges of buying land here, and learned all the ins and outs. Now, we’re here to share that knowledge with you.

We are here to find you the perfect land to invest in. Contact us today, and let’s start this exciting journey together!

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