4 Essential Tips for Selling Your Development in Lombok

Development in Lombok - Selong Belanak

The real estate market in Lombok is growing rapidly, and many first-time developers are eager to enter the market and sell their developments in Lombok ‘off-plan.’ However, in their excitement, many of these aspiring developers make critical errors that can impede the success of their projects.

In this article, we will provide crucial tips to help you avoid common pitfalls and set yourself up for a successful sale.

1. Seek Advice from Experienced Individuals

In order to ensure the success of your development project, it is essential to seek advice and support from experts who are familiar with the local market in Lombok. Real estate agents, developers, and builders who have experience in the area can provide valuable insights and guidance to help you make informed decisions. By consulting with these professionals, you can gain a better understanding of the current market demand, identify emerging trends, and assess the feasibility of your project. This will enable you to take advantage of the unique characteristics of the Lombok real estate market and increase your chances of success.

Our tip: Prioritize seeking advice from local real estate agents, experienced developers, or builders who can provide valuable insights specific to Lombok. Our team at Nour Estates can assist you with all aspects of your real estate investment, including land exploration, due diligence, land acquisition, and more.

Picture of a real estate transaction for can a Foreigner Buy Land in Indonesia

2. Your Development in Lombok Location Matters

One of the fundamental factors in real estate success is the location of your development. While it may be tempting to choose a site that appears cheap or a bargain, it’s essential to analyze the numbers to determine if a higher-quality location would yield better results. In emerging markets like Lombok, investing in a prime location can significantly increase the selling price per villa site.

Consider the proximity to amenities such as beaches, shopping centers, entertainment venues, and transportation hubs. Lombok boasts pristine beaches and is a popular tourist destination, so selecting a location that maximizes these natural attractions can be a selling point for potential buyers. Additionally, consider the development plans and infrastructure projects in the surrounding area, as they can contribute to increased property values over time.

Our tip: Consider going for a smaller, high-quality location for your first project, as it may result in a higher return on investment.

Development in Lombok - Selong Belanak

3. Feasibility Analysis of Your Development in Lombok

If you’re a first-time developer without previous experience, it’s crucial to work with professionals who can conduct a thorough feasibility analysis of your project. They can use industry-standard spreadsheets and financial modeling techniques to help determine the potential profitability of your development. Sometimes, the simplest projects can yield the most significant profits.

Factors to consider during the feasibility analysis include construction costs, anticipated selling prices, target buyers, market demand, and potential risks. Understanding these variables will enable you to make informed decisions about the size, design, and pricing of your units. It will also give you a realistic estimate of the project’s profitability and its viability in the local market.

Our tip: Contact us for assistance. With our background in financial modeling and our expertise in off-plan projects in Lombok, we can help you analyze the numbers and assess the feasibility of your project.

Villa construction in Lombok

4. Develop a Comprehensive Marketing Strategy

Once your project is ready to be marketed, it’s essential to create a comprehensive and targeted marketing plan for your development in Lombok. High-quality marketing collateral, such as eye-catching renders and professionally designed brochures that highlight the unique features of your development, are crucial for attracting potential buyers. Additionally, listing your project on relevant web portals can increase visibility.

To effectively market your development in Lombok, identify your target market and their preferences. Are you targeting local buyers, expatriates, or international investors? Tailor your marketing materials, messaging, and advertising channels to appeal to your intended audience. Consider partnering with local real estate agents and leveraging their connections and expertise to reach potential buyers.

Our tip: Allocate a marketing budget and work with experts like Partner Digital Agency to create an impactful marketing strategy.

Building a Villa in Lombok


Successfully selling your development in Lombok requires careful planning, market research, and expert advice. By seeking guidance from experienced individuals, choosing a prime location, conducting a thorough feasibility analysis, and implementing a comprehensive marketing strategy, you give your project the best chance for success.

If you are planning a project or already have one underway, we invite you to get in touch with us. Our team has extensive experience in Lombok’s real estate market and can provide valuable assistance throughout the selling process. Together, we can maximize the potential of your development and achieve a successful sale in Lombok’s thriving real estate market.

About Nour Estates

We started Nour Estates with a simple idea: to make finding your dream land in Lombok as easy and enjoyable as a day at the beach. Our team is a mix of local folks and people from around the world who fell in love with Lombok just like you. We’ve been in your shoes, faced the challenges of buying land here, and learned all the ins and outs. Now, we’re here to share that knowledge with you.

We are here to find you the perfect land to invest in. Contact us today, and let’s start this exciting journey together!

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